Are you looking to set up an online store using WordPress but don't want to use WooCommerce? You're not alone! Many individuals and small businesses are seeking alternatives for various reasons, including performance issues, simplicity, or personal preference. The good news is that WordPress is a versatile platform that allows for various e-commerce setups without WooCommerce. In this article, we will explore creative methods for selling online using WordPress.
This guide is tailored for beginners to intermediate users who have a foundational understanding of WordPress and wish to dive into the world of online selling without the complexities of WooCommerce. By the end of this article, you will have practical knowledge and actionable steps to help you establish your online store effectively.
1. Using Easy Digital Downloads (EDD)
Easy Digital Downloads is a powerful plugin specifically designed for selling digital products on WordPress.
What You Can Sell
- eBooks
- Software
- Music or audio files
- Photos and graphics
Why Choose EDD?
Easy Digital Downloads offers several advantages for selling digital products:
- User-Friendly Interface: The interface is straightforward and easy to navigate.
- Integrated Payment Options: Supports various payment gateways like PayPal, Stripe, and more.
- Data and Reporting: Provides detailed insights on sales statistics.
Actionable Steps to Set Up EDD
- Install and activate the Easy Digital Downloads plugin.
- Configure the settings according to payment gateways and user preferences.
- Add your products, including descriptions, images, and pricing.
- Promote your products through effective marketing strategies.
Example
A graphic designer utilizes EDD to sell templates and assets online. They benefit from the streamlined sales process, allowing them to focus on creating rather than managing sales.
2. Utilizing Shopify Buy Button
If you're looking for a straightforward e-commerce solution, the Shopify Buy Button can seamlessly integrate with your WordPress site.
Benefits of Shopify Buy Button
- Rapid Setup: It allows you to create a product catalog quickly.
- Robust Features: Utilizes Shopify's powerful inventory management and payment processing capabilities.
- Mobile-Friendly: The responsive design makes it perfect for mobile shoppers.
How to Use Shopify Buy Button
- Create a Shopify account and set up your store.
- Generate the Buy Button for the desired product from your Shopify dashboard.
- Embed the generated code into your WordPress page or post.
- Promote your Shopify products via social media and email marketing.
Example
A small clothing business uses the Shopify Buy Button to sell their merchandise on their WordPress blog. This method savors the simplicity of WordPress while benefitting from Shopify's e-commerce capabilities.
3. Using Payment Buttons and PayPal
If your sales are minimal or you want to manage a limited number of products, consider using PayPal payment buttons. This requires no extensive plugins.
How to Create PayPal Buttons
- Log in to your PayPal account and navigate to “Tools” and then “All Tools.”
- Select “PayPal Buttons” and choose the type of button you need.
- Customize the button as per your requirements and generate the HTML code.
- Embed the code into your WordPress page or posts.
Pros and Cons
- Pros: Simple to set up, no additional plugins needed, and direct payments via PayPal.
- Cons: Less sophisticated tracking and reporting, limited to PayPal users.
Example
An independent artist launches a small online store selling prints directly through PayPal buttons placed within their blog posts, making it easier for fans to purchase their work.
4. Using MemberPress for Subscription-Based Sales
If your business model revolves around subscriptions or membership-based access, MemberPress is an excellent plugin for WordPress.
What You Can Offer
- Online courses
- Exclusive content access
- Member-only products
Key Features of MemberPress
- Content Protection: Control access to specific pages or posts.
- Multiple Membership Levels: Create tiers for different membership levels.
- Seamless Integration: Works well with most themes and plugins.
Setting Up MemberPress
- Install and activate the MemberPress plugin.
- Configure membership levels and payment integrations.
- Create content and restrict access based on membership level.
Example
A fitness coach builds a subscription-based website where her clients pay monthly to access exclusive workout videos and nutrition guides, leveraging MemberPress to manage memberships efficiently.
5. Creating an Affiliate Marketing Website
You can also generate income by promoting products through affiliate marketing without the need for a dedicated e-commerce plugin.
How Affiliate Marketing Works
By joining an affiliate program, you can earn a commission for every sale generated through your referral link. Popular affiliate programs include Amazon Associates, ClickBank, and others.
Steps to Create an Affiliate Marketing Site
- Join relevant affiliate programs.
- Choose a niche and create quality content related to products.
- Include affiliate links within your content to direct readers to the products.
- Utilize SEO strategies to drive traffic to your site.
Example
A tech blogger reviews the latest gadgets and includes affiliate links to purchase them, generating a commission from the sales. With high-quality reviews and traffic, this method can be lucrative.
In summary, selling on WordPress without WooCommerce is entirely feasible with various plugins and tools designed for specific needs. Easy Digital Downloads, Shopify Buy Buttons, PayPal buttons, MemberPress, and affiliate marketing are just a few methods to create an online sales platform that fits your strategy.
The online market is constantly evolving, and so are the methods to engage potential customers. As you explore these options, remember to keep your target audience in mind and choose the solutions that will best enhance their shopping experience. Start today by choosing one of the outlined methods, and watch your online sales grow!
If you found this article useful, don't forget to share it with fellow entrepreneurs! For more insights like these, subscribe to our newsletter today!
Frequently Asked Questions (FAQ)
What are some alternatives to WooCommerce for selling on WordPress?
Some alternatives include Easy Digital Downloads, Shopify Buy Button, PayPal buttons, MemberPress, and affiliate marketing.
Can I sell physical products without using WooCommerce?
Yes, with plugins like Shopify Buy Button, you can sell physical products directly from your WordPress site.
Is using Easy Digital Downloads better than WooCommerce?
If your focus is primarily on digital products, Easy Digital Downloads is specifically designed for that purpose and may suit your needs better.
How can I promote my products if I don’t use WooCommerce?
Utilize social media marketing, SEO techniques, email marketing, and content marketing to promote your products.
Are payment gateways supported in these alternatives?
Yes, most alternatives support various payment gateways like PayPal, Stripe, and others.
Is setting up a store without WooCommerce difficult?
Setting up a store without WooCommerce can be straightforward, especially with user-friendly plugins like Easy Digital Downloads or Shopify Buy Button.
What type of products can I sell using PayPal buttons?
You can use PayPal buttons to sell both digital and physical products.
Can I sell subscriptions without WooCommerce?
Yes, you can use MemberPress or similar plugins to sell subscriptions and manage recurring payments.
How does affiliate marketing work on WordPress?
Affiliate marketing on WordPress involves promoting products through unique referral links and earning commissions on sales generated through those links.